In today's era, the emerging technologies of digital marketing have made significant changes in the lives of young consumers. Today, the aforementioned technologies have become an important part for young consumers to access sufficient information about products, their purchase, consumption, etc. Considering the wide availability and continuous use of emerging marketing technologies and its effect on the techniques of acquiring information and buying behaviors of young consumers, it is important to examine the current research. In this study, the aim is to investigate the effect of emerging digital marketing technologies on exploratory buying behaviors with the moderating role of demographic characteristics. In this regard, the statistical population of the research includes all students studying in the universities of Ardabil city. Then, 348 people were selected using stratified random sampling method and based on Cochran's formula. It can be mentioned that a standard questionnaire was used to measure the variables. It should be noted that the validity of the construct validity problem questionnaire, diagnostic validity and convergent validity and its reliability were also checked with the help of Cronbach's alpha coefficient and composite reliability. Further, it can be added that the test of the conceptual model was done with the help of partial least squares method and Smart-PLS software. Finally, the results showed that all emerging digital marketing technologies have a positive and significant effect on exploratory buying behaviors. Also, it was confirmed that demographic characteristics including age, gender and education play a positive moderating role in the relationship between emerging digital marketing technologies and exploratory buying behaviors.