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Investigating the Digital Experience of Internet Banking Users Using the Heuristic Approach

کلیدواژه: User experience,usability,heuristics,website,design

نویسندگان: seyyedkobari banafsheh, KEIMASI MASOUD, ABEDI EHSAN, Hendijani Rosa

ناشر: مطالعات رفتار مصرف کننده - CONSUMER BEHAVIOR STUDIES

To diversify the channels of customer service in the banking system of Iran, including Internet banking, in order to provide consumers with easy and easy access to banking services, the Internet banking experience is a key factor in excellence in has become the current competitive environment. Hence... ادامه

سال:2019

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Impact of Politicians’ Personal Branding on Tehran Citizens' Intention to Vote in the Presidential Elections in the Context of Political Marketing (Case study: Progress and Justice of Islamic Iran Party)

کلیدواژه: Political Marketing, personal branding, Attitude, perceived credibility, intention to vote, Progress and Justice Population of Islamic Iran

نویسندگان: Akhossanayeh Mahdi, Vares Seyed Hamed, Keimasi Masoud

ناشر: اندیشه مدیریت راهبردی (اندیشه مدیریت) - STRATEGIC MANAGEMENT THOUGHT (MANAGEMENT THOUGHT)

Political marketing has doubled in recent decades as a means of achieving practical election victory; So that the victory of political currents in the elections largely depends on the effective use of political marketing models by these groups. The main purpose of this study is to investigate the ef... ادامه

سال:2022

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Designing a Framework of New Product Development for Digital Banking: A Case study of Bank Mellat

کلیدواژه: Mellat bank,Digital banking,New product,Digital product,Product development

نویسندگان: Tajarloo Alireza, ANSARI MANOUCHEHR, DIVANDARI ALI, KEIMASI MASOUD

ناشر: مدیریت صنعتی - Industrial Management Journal

Objective: The serious competition among businesses has given more attention to new product development. Therefore, the purpose of this study is to design a new product development framework relying on the digital banking approach applied by Mellat Bank. Methods: This is a qualitative, descriptive, ... ادامه

سال:2022

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Hybrid Analytical Models based on Queueing Networks and Generalized Stochastic Petri Nets for Performance Analysis of Load Balancing in Cloud Systems

کلیدواژه: Analytical modeling,Queueing network,Petri network,Cloud computing,Load balancing

نویسندگان: Ataie Ehsan

ناشر: رایانش نرم و فن آوری اطلاعات - JOURNAL OF SOFT COMPUTING AND INFORMATION TECHNOLOGY (JSCIT)

In this paper, analytical models are presented for modeling cloud load balancing mechanism combing queueing networks (QNs) and generalized stochastic Petri nets (GSPNs). To this end, a hybrid model is proposed to model a cluster inside an Infrastructure-as-a-Service (IaaS) cloud data center in the f... ادامه

سال:2022

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Governance and Social Justice in the Islamic Republic of Iran

کلیدواژه: Iran,Social Justice,Good Governance,Islamic Revolution

نویسندگان: GHAFFARI MASOUD, SHARIATI SHAHROOZ

ناشر: مجله بین المللی علوم انسانی - The International Journal of Humanities

One of the challenges of the Islamic Republic of Iran during her forty years since the 1979 revolution is the bewilderment for the realization of social justice. Although it is argued that the lack of social justice during the Pahlavi regime finally resulted in the Islamic Revolution, failure in the... ادامه

سال:2019

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An Index for Economic Justice: The Case of Iran

کلیدواژه: Economic Justice,Iranian Economy,Multidimensional Index,Poverty

نویسندگان: Khandoozi Sayed Ehsan

ناشر: IRANIAN ECONOMIC REVIEW - IRANIAN ECONOMIC REVIEW

considering the normative nature of the theories of justice, a distinguished theory of justice could be formulated based on the fundamental teachings of Islam. Hence a new set of indexes are required to put this new concept to test. Through detailed study of the Islamic teachings, the research seeks... ادامه

سال:2015

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The Impact of Organizational, Technological, and Ecosystem Capabilities on Banking Performance with the Mediating Role of Innovation and Digital Transformation: Providing Regulatory Solutions

کلیدواژه: Organizational, technological, and ecosystem capabilities, banking performance, digital transformation, Innovation

نویسندگان: Bakhtiari Masoud, Shah Jafari Atieh

ناشر: مجلس و اقتصاد - Majles & Economy

The purpose of this research is to analyze the impact of organizational, technological, and ecosystem capabilities on banking performance with the mediating role of innovation and digital transformation. This study is applied in terms of objective and descriptive-survey in terms of method. The stati... ادامه

سال:2025

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A Meta-Study on Corporate Sustainability Reporting in Iranian Accounting and Auditing Research

کلیدواژه: Sustainability Reporting, environmental dimension, economic dimension, social dimension, management dimension

نویسندگان: Ghadrdan Ehsan, Rezaei Farzin

ناشر: حسابداری و منافع اجتماعی - حسابداری و منافع اجتماعی

Purpose: The purpose is to review articles in the field of sustainability reporting. In order to be able to evaluate the most important topics that are currently being considered as well as the research needs related to this field.
Research Method:ادامه

سال:2024

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Internal Communication and Prioritization of Risks Affecting Project Financing in The Banking System of The Islamic Republic of Iran

کلیدواژه: financing,project financing,risk,Fuzzy Dematel,bank

نویسندگان: ZAKERNIA EHSAN, SALEHABADI ALI

ناشر: جستارهای اقتصادی با رویکرد اسلامی - Journal of Economic Essays; an Islamic Approach

Financing, and specialy project financing, is always affected by numerous financial and non-financial risks. Success in financing requires examining and explaining the impact of these risks on each other and on financing so that in the next step, an appropriate solution can be implemented to hedge t... ادامه

سال:2021

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